UX Content Strategist

in Mooresville, NC

Job #:280095

Practice Area: Creative

Date Posted: 02/11/2020

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ettain group is seeking a Senior UX Content Strategist to work with a eConmmerce team, helping manage site content and user experience for a Fortune 50 retailer in Charlotte, NC!

Job Responsibilities

• Provide online expertise and leadership in a cross functional team supporting the marketing of multiple products and services in the online experience. 
• Meet with internal/external teams to identify new content needs as well as on-going support of existing content.
• Work across the organization as needed to successfully launch new content introductions.
• Partner with other Digital personnel.
• Responsible for the creation, execution and ongoing management of consumer content on .com. 
• Manage dynamic, segmentation-specific content as it relates to marketing tactics and business goals.
• Interface with design, IT and technical leads to implement new content and updates on the site.
• Provide creative direction as well as functional requirements for consumer site pages.
• Assist in content implementation, pre-production validation and post production testing.
• Develop content strategy for optimizing customer experience. 
• Evaluate product portfolio and existing segmentation and positioning with the goal of creating and maintaining a cohesive, consistent user experience that aligns with our brand strategy and messaging.
• Utilize existing platform capabilities including the content management system, offer database, and segmentation and personalization capabilities to create highly optimized digital experiences.
• Review traffic/sales performance indicators to best optimize owned experiences. 
• Make ongoing adjustments through test cases and observations to improve page performance.
• Monitor sales KPI's through various reporting platforms.

Job Location

N. Charlotte, NC

How to Apply

  • For immediate consideration, please apply directly to this posting and send a follow-up email to hdavis@ettaingroup.com

ettain group

ettain group’s goal is to match great people with great opportunities. Our commitment is to provide an unparalleled experience for you. Whether you are looking for a technology consulting project or a full-time IT job, ettain group can help you find the job that aligns with your career goals

Headquartered in Charlotte, North Carolina, and with offices in Atlanta, Dallas, Jacksonville, Nashville, Raleigh, Washington D.C., and Winston-Salem, ettain group has experienced consultants working across North America.  ettain group’s team of more than 150 full-time employees and over 800 consultants delivers innovative and effective technology and business solutions to a variety of industries including healthcare, financial services, retail and emerging industries.

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